I can think of no finer way to enrich a persons life than to stimulate him to a greater use of his creative talents. The ability to be creative?in which the techniques of brain-storming play such an important part?is largely a state of mind. It is a state of mind that we all can cultivate. As a business manager, I have been especially interested in stimulating ideas for two reasons: to benefit the business itself and to help the people who work in that business. In our organization we have had quite a bit of experience with this subject. And I can say that these techniques not only work on specific problems. They also help to broaden a persons outlook on life?to open his whole personality to the idea concept and to encourage a constant, fresh eagerness about all the problems of daily living.
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